Case #1 â€“Â 26 AprilÂ 2013
non-alcohol drinkÂ for the smart generation
Underage drinking is an on a rise and especially female drinking. A non-alcohol drink that makes under age women feel proud of not drinking alcohol.
– â€œWe donâ€™t need alcohol because we were born social, outgoing, funnny and confident:â€
+ Social responsibility
+ Good will from the parents
+ New category