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Born Tipsy

Case #1 – 26 April 2013

Born Tipsy

non-alcohol drink for the smart generation

Concept:
Underage drinking is an on a rise and especially female drinking. A non-alcohol drink that makes under age women feel proud of not drinking alcohol.
– “We don’t need alcohol because we were born social, outgoing, funnny and confident:”

Concept benefits
+ Social responsibility
+ Good will from the parents
+ PR
+ New category

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